Sage Journal is the go-to destination for gardening inspiration and education in New Zealand & Australia.
What We Do
Sage is a place of botanical and garden storytelling and education. The go-to platform for gardening inspiration and education in New Zealand, wider Australasia and beyond.
An online magazine full of inspirational and educational articles. Seasonal learning with our Spring and Autumn Gardening Series‘. Workshops and events.
Join our community for gardeners. Subscribe to our mailing list below.
Our Philosophy
Sage started from a passion for green spaces and an interest in how a garden can be an extension of the home. A love of outdoor “rooms” and extra spaces to dwell, gather, play and create — gardens as a work of art, and a means for creativity.
We write to foster a reweaving of the planet and its people. Including stories on a range of themes: art and science; people; eating and making; exploring, living and growing.
A creative partnership
Sage is a vibrant, multi-platform brand encompassing a printed journal (launching 2025), creative studio, website, social channels and live events. It’s a space where beautiful ideas take root and grow.
We partner with brands to bring their stories to life — in a way that’s authentic, considered and visually compelling.
From editorial features and social content to full brand activations, our work is grounded in both creative thinking and strategy.
Whether you’re launching something new or looking for a more meaningful way to connect with your audience, we’re here to help bring it to life.
Sage Journal in print — coming 2025!
Sage Journal is for the garden curious.
More than just a magazine, each volume is a curated companion for gardeners, nature lovers and creatives. As an annual publication, it’s designed to be timeless — something to collect, revisit and share for years to come.
Within its pages, we explore the intersection of gardening, art and storytelling — embracing the idea that working with nature is an art form in itself.
Through thoughtful writing, evocative photography and expert knowledge, Sage Journal is the trusted voice in the gardening and design space.
If you’d like to be part of the first edition, we’d love to hear from you — [email protected]
What we offer
We partner with brands to tell stories that are thoughtful, impactful and deeply aligned. Below are some of the ways we work together:
We create editorial-style stories in partnership with brands — authentic, informative and designed to seamlessly fit within our site and publication. There are also opportunities to sponsor popular sections and series for ongoing and elevated exposure.
One-off or seasonal content partnerships that place your brand within compelling posts, reaching our ever-growing, highly engaged audience.
Reach our audience through beautifully designed newsletters — banner ad placements, spotlights or full-featured promotions.
Annual placement in our curated brand directory, both online and in the print journal — a trusted guide to the brands and products we love.
Bespoke events, workshops and gatherings — created in collaboration with brands, bringing community and creativity together.
Sage Journal, the publication, will be an annual volume with timeless stories, made to be collected, re-read and shared with friends. Advertising opportunities are very limited and will be thoughtfully integrated. We are launching in 2025, so watch this space!
A GLIMPSE AT CAMPAIGNS WE’VE CREATED
The Palette of Plants
— Resene Paints
In this ongoing collaboration between Sage Journal and Resene we explore how colour transforms outdoor spaces.
Each story, published bi-monthly, features a curated, illustrated colour palette that draws inspiration from the garden, its surroundings, and the personality of the gardeners who tend it. Just as the colours inside a home reflect its occupants, the shades chosen for a garden can reveal the gardener’s unique creativity.
We also include a practical Resene tip — inspiring readers to see their own garden as a living work of art, shaped by both painted and planted colours throughout.
— Bi-monthly feature articles. Includes location scouting, photography, writing, design, and execution online, social media & eDM.
See more
Gardening is Boring
— Boring® Oat Milk
A spring campaign, where Sage Journal teamed up with Boring® Oat Milk for a series of spring gardening tips that are essential for growing a flourishing garden.
The campaign was designed to celebrate the beauty in the basics — those humdrum tasks that make all the difference in the garden.
It centred around one of Boring® Oat Milk’s key brand pillars — that one person’s boring may be another person’s most interesting.
— Full social media activation: weekly over three months. Including photography, copywriting, design, social media campaign development and delivery, three articles & eDM banner ads.
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The Gardening Series
— Gubba Garden Store
The Sage Journal Seasonal Gardening Series is a popular practical weekly gardening series, run during autumn, winter and spring.
Gubba Garden Store has come on board as the exclusive sponsor.
The series is a 3-month learning series designed to guide readers through their seasonal gardening tasks — week-by-week articles and emails, with seasonal garden to-dos, tips, how-tos and giveaways. With extensive touch points with the Gubba brand.
— Weekly how-to articles, including campaign and content planning, photography, writing, design, social media and online promotion, and weekly eDMs.
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The Picky Gardener
— Picky Juices & Smoothies
Sage Journal teamed up with Picky to deliver a 12-week social media series of fruit tree and edible gardening tips.
Aligned to Picky’s juice and smoothie ingredients, and their considered and conscience brand values, we focussed on juicy tips about fruit trees, berries, herbs and leafy things. Just solid, seasonal advice — backed by a team that’s (very) picky about the details.
— Full social media activation: weekly posts across 12 weeks. Including creative direction, photography, copywriting, design, social media campaign development and delivery, and three articles.
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Autumn Pest Campaign
— Goodnature
Born out in the New Zealand bush, Goodnature believe less pests equals more nature.
Through autumn, we developed a campaign with four written articles to highlight the key season for pests. This included one very practical guide for getting rid of rodents in the garden, followed by three beautifully shot stories of real gardeners in their gardens, and the seasonal challenges they face.
— Four feature articles, including campaign development and management, photography, writing, design, social media and a fully branded eDM.
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Winter Soirée
— Sage x Grow Collective
A cosy winter evening held in the Grow Collective community gardens’ glasshouse in Forrest Hill, Auckland.
This intimate, sold-out dinner brought together gardeners, new and old, to gather, celebrate and support an incredible community garden project.
The event was supported by brand sponsors who supplied wine and other beverages.
— Event planning and development. Ticketing, sponsorship and advertising. Guest management. Running of the event, in partnership with Grow Collective.
LET’S GROW SOMETHING BEAUTIFUL TOGETHER
We offer creative direction and content development for brands who want to do more — and do it beautifully.
If you’re interested in working with us — or simply want to explore what’s possible — we’d love to talk.
To request our media kit or have a chat, contact Emma — [email protected]
BRANDS THAT CHOOSE SAGE JOURNAL
