Emma Sage

Hey, I’m Emma.

The camera-shy writer and founder behind Sage Journal.

Sage was born from a desire to feature real, well-loved gardens by everyday people. More than 10 years ago, when my husband and I bought our first home, I struggled to find what I needed: real, attainable and local garden inspiration; gardening advice that was relevant, engaging and easily digestible; and connections with inspiring and knowledgeable gardeners, new and old.

So 4 years ago I started collecting, documenting and featuring stories of real, hands-in-the-dirt, soil-on-the-clothes gardeners who were sometimes failing, many times succeeding and always asking questions.

I wanted to create a place to share knowledge that otherwise might be lost.

Not everyone comes from a line of avid gardeners like me (super grateful), where ringing up my mum or nana for advice on how to get rid of the aphids in the garden or find out why my buxus is turning its toes up is a regular thing.

So when I started Sage, I wanted it to be New Zealand’s go-to gardening resource. A place where you can learn, be inspired, and find a like-minded community to share our collective knowledge.

With love and dirty fingernails,
Emma Sage x